There are few things more frustrating (to this web designer, anyway) than a slow loading website, and it is the primary reason that most websites lose traffic. It not only affects your visitors but also directly impacts rankings as it runs counter-intuitive to SEO.  As rankings fall, so does your visitor count.

Being a small web design company, I’m always faced with the problem of ‘forever-loading’ websites. Although patience is a virtue, it works against your business’ best efforts if your website isn’t loading in this day of “instant gratification”. There are many ways to solve this problem. From hosting plans to HTTP requests, you can take whatever route your most comfortable with, as lean themes are fast emerging as a potent method to effectively leveraging your web presence. Let’s discuss them!

Smarter Coding

Smartly coded CSS elements should always blended together in the right way to improve upon the website building time. What traditionally takes 2-3 months can be finished in a matter of 2-3 weeks. This minimum viable product will have the same features and functionalities expected from a full-fledged website. I’m still and old school hand coder, but these days that is kept minimum while elements are arranged smartly to ensure all of your features work seamlessly.

Optimizing Real User Data

Understanding the journey of the buyer is fundamentally crucial to any commercial website…and I am a data junkie. In lean themes, the website development takes this as a rolling ‘call-to-action’. As a developer you have to use the buttons, theme elements and product placement strategically to ensure speed does not compromise the form and function.

Real user data is used to improve the design of the website. Channel the inner analyst in you and implement the real user feedback intelligently. Implement only necessary user connectivity features to ensure theme remains lean and light.

Eliminating Points of Friction

User experience can be cumbersome in light versions. What can be useful from one perspective can be over-weighted from the other. Let the user data guide you on which elements will help improve each user experience. For example, simple navigation, pricing page management, opt-in box etc.

A lean approach means having each of the necessary elements while cutting the flab. Do not stretch the lean angle and remove the vital user experience elements.

Keep optimizing the website as per revelations from the user browsing data. Tweaking things like banner positions, product information, CTA buttons, and interactive elements are done regularly for lean themes. As you understand conversion better, you can take the theme to the next level using path mapping and split testing.

Lean Content Management

Disorganized content is one of the biggest contributors to slow websites. It is critical that your content is organized well and not taking up much space, because content uploading must also be easier to ensure faster uploading times. Images must be optimized to match with the theme.

One-Page Theme

This is as lean as it can get. One page websites can be well-suited to many industries that can be represented online in a simple manner. Dynamically loading pages makes content organization easy. Information is lucid and graphics are more communicative.

Lean themes work best with custom development skills. The right people know how to mould the theme elements for maximum benefit when it comes to speed. Hope you found the information helpful to put your website in top gear.