Videos on your business website will allow you to engage with your website visitors. The more they feel involved in your business the more likely they are to use your business. People often would rather watch a video than have to read through a large amount of text. You will need to make sure your video is not too long and not too short. A video that is too short may not give enough information and one that is too long may lead to your website visitors losing interest in it. You will also want to make sure your video is interesting and easy to understand without making people feel like you are talking down to them.